As a sponsor, Savanna has created a digital campaign for the Comic Choice Awards to drive the brand awareness for ‘the official drink of funny’. Viewers get the chance to ‘kill the comedian’ when their jokes are lame, hence the Dead Funny theme.
Together with Quirk, Savanna filmed a selection of well-known stand-up comedians and, depending on whether their performances were "Liked" or "Lame", an alternative video is loaded to reveal surprising and humorous responses from the comedian. These ingenious interactive YouTube videos form part of a wider integrated digital campaign that includes social channels, rich media display advertising and email.
The ‘dry but you can drink it’ brand has released four parched YouTube videos featuring Cape Town Comics; Rob Van Vuuren, Rustum August, Martin Evans and Mum-z Mokoena. Since the release on the 22nd of May 2012 the videos have garnered over 20 000 views and are set to kill the critics.