This week, the South African online sphere was ablaze with mockery and laughter due to the online advert for the new Jozi nightclub, Avastar. Club owner, Mike Basson, introduces Avastar as a themed club following the likes of numerous Las Vegas nightclubs. The club is – as the name suggests - based on the movie, Avatar.
As the meme slogan goes, “haters gonna hate,” but with 34 000 views in the 9 days since it was uploaded on 1 June 2012, the video is a viral success. From the available analytics, it appears there was no paid media promotion – that is, all of the views were gained organically. This is remarkable for a South African video.
At Quirk, we’re often briefed by clients to create “viral content” and it’s become a bit of a swear word since you can’t just “create” viral content. But here is a brand that has created a promotional video that has become popular online, all on its own. The video may be a spoof or it may be perfectly serious, but it has been incredibly successful.
If you were at Avastar this weekend let us know. Was it full? Did people mention the YouTube video?