What do you think of when you hear the words “security cameras”? Theft, murder or drug dealing caught on tape? Me too. But this week, Coke put out a campaign that pretty much summed up their slogan ‘open happiness’ and changed everyone’s perception of what would typically be viewed on security camera footage. They put together a montage of security cameras showing acts of kindness, goodwill and love in a way that would melt anyone’s heart. The marketing campaign proves that people are inherently good and they want to see, offer and experience random acts of kindness.
I think this somehow mirrors the Quirk attitude and get the feeling that we would be the crowd who would be captured on film, spreading goodwill and love. In 4 days the video received 1,812,650 hits. Some might think it to be soppy, but it certainly makes me feel all warm and fuzzy inside.
Guess all that’s left to say is “open happiness”!
Editor's not : Roger Hodgson, co-founder of Supertramp, is the writer and composer of "Give a Little Bit," the song used in this Coca-Cola ad. This version is a Roger Hodgson recording.