The Dark Knight Rises is the latest viral video making waves on YouTube. Since being published by Nokia on 19 June this video garnered a total of 3,567,274 views in 3 days.

This video has been successful for the following reasons:

• It’s been shared by loads of people
• Nokia has posted the video to all existing users on their social media pages and sites who have since shared and re-tweeted the video. They’ve picked up mentions on mainstream media and blogs and re-tweeted these links to their social media properties
• One of the primary reasons this video went viral so quickly is because the movie itself has been attracting a lot of attention and interest from the public

The Dark Knight Rises is the epic conclusion to Christopher Nolan’s epic Batman trilogy. I, for one, cannot wait for it to be released. Since the age of 6 I’ve been obsessed with everything Batman, from the comics to the toys to the movies. I still recall watching the first Batman movie that was directed by Tim Burton, starring Michael Keaton and then of course the following Batman movies starring Val Kilmer, Jack Nicholson and Jim Carrey. I’ve watched Batman as a character evolve into someone better with each movie; I’ve seen how great our technology in film making has improved the graphics and movie quality. I just hope that the next director who decides to take on Batman takes some time to appreciate what Christopher Nolan has done for Batman; as a character, as a hero and as a villain.

Starring Christian Bale, Anne Hathaway, Tom Hardy, Michael Caine, Gary Oldman, Joseph Gordon-Levitt, Marion Cotillard and Morgan Freeman, the movie has an impressive cast.