You’ve got to hand it to McDonald’s, they know their marketing. During an open question-and-answer session, the fast food giant was asked, "Why does your food look different in the advertising than what is in the store?”

And the result?

A rather frank explanation and a step-by-step, behind-the-scenes look at what goes into making that Bic Mac look so appealing in the advertisments.

So, what do you think of their response?