The Future Of Brand Creation
The modern online landscape is run with people as chief content creators and distributors. With this culture of hyper-connectivity though, it seems we now need to think of alternative ways to approach brand creation. CP+B agency CEO, Andrew Keller, tells us how.
Shared by Janine Carpenter
Radio Streaming In SA: A Damning Report
A recent revelation about listenership numbers provided by NetDynamix and MyBroadband regarding Ballz Radio and 2Oceansvibe Radio specifically, have proven to hold a number of discrepancies.
Shared by Jason Warner
The Truth About Personal Biases
In our personal work situations, the interactions we have with others often spawn a number of pre-programmed biases directed toward them and their behaviour. Here are a few you may not even know you have.
Shared by Leila Potgieter
The Solution To Online Stress
Are you digitally stressed? Yes, it’s a concept and all too real, but seldom heard of. The never ending swirl of tweets, updates and photos within the digital crucible, are often the cause of unheralded amounts of digital stress. Here’s a view on the progression of the problem, and an easy solution for its prevention.
Shared by Rob Stokes
Google Traffic: A Report
It’s a brand new way to take your daily commute and turn it into a useful traffic tool. Find alternative routes, report accidents and snarl-ups, and basically make that time in traffic something tangibly more useful for you, and road users everywhere.
Shared by Jon Attwell
South Africa At the Cannes: The Winners
Well, here’s the list: all SA winners from the Cannes Lions awards, 2012.
Shared by Kirby Kruger
After reading endless comments from the Digital world about the inability of 'old school' large ad agencies to come to grips with 'digital' and their inevitable demise its interesting to note that at the recent Cannes awards (if one reads the full list of winners) the majority of 'digital' awards both for content and execution went to the aforementioned dinosaurs.
When commercial TV was first introduced way back when film production companies jumped on the band wagon and trumpeted that they were the only people who understod film and television but it didn't take long for clients to understand the real talent lay in understanding the bigger issues involved in developing brands. Clients soon asked their agencies to get involved and production companies went back to producing TV commercials.
Perhaps the 'digital' agencies should take a step back and look long and hard at their contribution to brands and take a breath from slagging off the other suppliers of marketing input to clients.
Peter
Posted by Peter on 2012/07/05