As a part of the promotion for the film, “Somebody Up There Likes Me”, which is going to be released in March 2013 in theatres and video on demand, Nick Offerman created this promo video which has my vote for absolute creativity. The video is interesting as it uses a different approach of building its brand awareness by encouraging engagement with the subscribers prior to the film being released. Only a day since its release, it has 384,665 views on YouTube. Check it out and tell me what you think.