Quirk loves to learn, which means that we share all the weird and wonderful things we find on the web with each other. These emails contain a wealth of insightful marketing strategies, thought-provoking new research, and fun ideas to get our creative brains firing. We thought it would be worthwhile to share the best of what we find with you – here are our top reads for the week.
Think
Research
How much thinking should go into a logo design? Quite a lot it seems! Shared by Megan Hughes.
Audiences
It turns out women’s magazines aren’t promoting online content and spend little effort on their websites – find out why. Shared by Georgina Armstrong.
Food For Thought
An opinion piece on the ups, downs and problems with curating content online. Shared by Carmia Lureman.
Create
Inspiring
BBH London creative director Nick Gill shares his views on being creative in advertising. Shared by Sam Beckbessinger.
Cool Idea
If you’ve never considered how your site may look to a colour-blind person, have a look at this informative resource. Shared by Kurt Muller.
Fun Stuff
Online retailer Kalahari created some fun tactical adverts around the Olympics – worth a look. Shared by Daniel Neville.
Engage
Experiment
Some supermarket chains are now experimenting with custom offers and lower prices for loyal customers, based on huge volumes of sales data. Shared by Carmia Lureman.
Great Campaign
Here’s a great list of LinkedIn advertising campaigns that actually worked. Shared by Rob Stokes.
Research
SEO is fast becoming a vital consideration not only for website ranking, but also for usability – the trick is doing enough without going overboard. Shared by Keryn Brews.
Optimise
Workflow
Here’s an interesting take on why waterfall UX design is a sign of a failing relationship between client and agency. Shared by Sam Beckbessinger.
Cool Idea
Ever browsed a website that doesn’t allow you to click? Try out this interesting approach to UX for yourself. Shared by Catherine Scott.
Mobile
Here’s a great guide on re-imagining mobile apps for touchscreens. Shared by Samantha Jackson.
