Samsung, as we all know, is a very competitive brand, battling with the technological heavyweights of this generation. And one of Samsung’s main competitors in a variety of markets has always been Apple.
Each brand has chosen their own unique way of communicating their ‘superiority’ to their consumers. Apple tends to focus on using their own product developers as spokespeople, with the view to reassuring consumers of the fact that these technicians know exactly what they are talking about.
Samsung, on the other hand, hasn’t really been known to use such tactics. For their new Galaxy Note 10.1, however, they’ve decided to try the 'celebrity spokesperson' approach. By enlisting popular Hollywood actor, James Franco, they bring a novel experience to consumers when endeavouring to demonstrate and convey the functionality of a new technological device.
In this advert, they focus on mister Franco telling a story - through that demonstration - of the multifunction features of their new device. Following him as they focus on the Galaxy Note and how he uses it to control various scenes occurring in his home. Very cleverly, they align the multi-tasking function and ability of the device, with fact that James, himself, is a career multi-tasker.
Watch the ad:
Here are the numbers.
This is nothing exceptional, but using the actor as a spokesperson must have something to do with the nearly four million views it's garnered since upload mid-August of this year. The video also holds 4197 ‘Likes’ - which is good compared to its measly 626 ‘Dislikes’.
I personally believe that this was a good move on Samsung’s part. Because of James Franco’s status as a beloved Hollywood star, his popularity and squeaky clean reputation means his presence only serves to propel every selling point to the product. It’s good, old-fashioned advertising, and it works.