Katherine Stott

Quirk Inspiration Reads

by Katherine Stott

2012/10/11

Here at Quirk, we are always looking to the web for inspiration, whether it be to pass the time, or to stir up the creative energy needed for a pitch or brainstorm session. This week’s been a melting pot of incredible stories, and plenty have floated into our Inspiration inboxes. We’ve got everything from digital bottle caps to Pinterest popularity, to a very moving video shot in Haiti, highlighting the 'validity' behind first world problems.

Sit back, relax and take in this week’s dose of Inspiration from our friendly Quirkstars.

Strongbow’s Digital Bottle Cap

Apparently, Strongbow have created the first digital bottle cap - this according to them upon the release of their 'StartCap' installations. Removing the cap on bottles of Strongbow triggers an RFID signal, which is then picked up by a scanner and translated into an action. Some of the actions include shooting confetti and launching fireworks. Shared by: David Schild

Read more here.

Is Pinterest Driving More Traffic To Retail Sites?

We all appreciate the aesthetic value offered by Pinterest, to us as individuals. Now, though, it appears that it’s also adding a new dimension of potential for retail sites. Pinterest is increasingly driving traffic to retail sites, and even more so than competitors on the social scene: Facebook and Twitter. Shared by: Nicole van der Westhuizen

Find out more.

Coca-Cola Has People Dancing For Free Cokes

Coca-Cola always manages to steal the show when it comes to inventive installations and campaigns, and this one is no different. Vending machines are fitted with a Kinect that gives users a chance to dance for free beverages – it also assesses the dancer’s ability before rewarding them with a free Coke. Shared by: Ruan Smit

Click here to find out more.

33 Brands Using Instagram Effectively

There are those among us who have managed to master the art of Instagram, while others simply contribute more sepia-toned wannabe-awesome pictures to the pile. Here’s a list of 33 prominent brands who’ve managed to use Instagram to effectively communicate their message and intent. Shared by: Simon Lloyd

Click here to find out more.

Human-Powered Freerunning Machine

Here’s a slick viral video that has certainly done the rounds. It combines the best of parkour, ingenuity and the pure and simple influence of movement. Shared by: Kirby Kruger

Watch:

 

The First World Problems Anthem

Too often we complain about how mediocre our lives are - forgetting that we have life. Or we complain about the traffic - forgetting how privileged we are to even own cars. Here’s a video that puts it all into perspective. Shared by: Jason Warner

Watch:

 

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