Whether you’re using your personal Google Plus profile as a blog, or managing a company page on behalf of a brand, here are some tips to assist in making a success of your Google Plus page:
Create Compelling Content
So this is a bit of a no-brainer and with the focus shifting more and more towards content marketing and strategy, I’m sure you’ve heard all you need to on the topic. In my opinion though, these are the most important things to remember:
- Stay relevant – timeous content means the difference between your page maintaining relevancy, and you becoming the dreaded 're-poster'. Do your homework, always post content that is up-to-date, and watch your profile shift from a fledgling brand space, to one reflecting you as someone with something worthwhile to say about yourself, or your company’s brand.
- Don’t be boring – talk about the things your audience is obsessed with. If you don’t know what that is exactly, ask!
- Find your theme and share it - have a clear understanding of the important topics your page covers. Randomly posting content across a wide variety of areas is not a content strategy, and while you may be passionate about it all, it’s definitely better to define a theme that really resonates with you. Ask yourself, what you are offering as a brand?
Give Your Audience A Way To Add Something To The Experience
Unless your audience are a rogue army of bots, and on Google Plus that probably isn’t the case, chances are they’ll want to get involved with in you’re doing. People love to be included and love to be a part of something bigger than themselves.
Use your page to inspire and connect people, draw from the everyday and give them a way to add to the experience. An obvious example is Hangouts. Here you can invite your readers or consumers to discuss topics, give you feedback or ask you questions. Cadbury UK is a great example of a brand that does Hangout’s well on Google Plus, involving everyone from their chocolate tasters (yes they have those), to Hangouts celebrating the 500 000 follower mark.
Google Plus is an incredibly visual platform and Google has created a lot of space for visuals on both their web and mobile platforms. It’s been proven time and time again that audiences respond differently to visuals, than they do to text. It makes sense that images have higher engagement rates than text since we think in images and they also provide a quick way of communication. Playing to this strength is critical on Google Plus. The fact that it supports a variety of media is an important element to remember as well and include in your plan.
Although Google Plus is much smaller than its social media competitors, it does offer you a great space to connect with a highly engaged audience, especially if you’re in the marketing or digital space, or any related fields.
Join Quirk on Google Plus, start engaging today, and let us know what you’d like to see more of, what you’re loving and what you’re not.