Here’s a case study in highly effective video. Beautifully shot, masterfully edited and backed by a soundtrack that makes you want to pick up a surfboard and head for the waves, the new GoPro adventure camera promo is a masterwork in how to visually present.

The video is a styled montage of exciting extreme sports and adventures, and in concurrence to an admission made in the video comments, may have the power to leave one feeling a spot of disdain at how utterly boring one’s life is - I know I felt it, for sure. The video is packed with sweeping landscapes, bikini-clad fin-swimmers that glide past whales, helmet-cam footage of cruising snowboarders, surfers that ride glass-perfect azure waves; it’s everything you want to be doing right now, slickly packed into a 5 minute long visual promo showcasing what this little camera can do.

Have a look:

With 4,294,003 views, 58, 809 Likes and 422 Dislikes, all in just over a week, the numbers are evidence of the fact that the video is highly effective at conveying a core of adventure - a theme to which the GoPro brand can claim some rights. Shown here is a sheer understanding of video and how it can best be used. The effort also serves as an example to us, as digital players, of how we can effectively channel the power of video to enhance our brand.

What do you think? Powerful and elegantly done, or done better before. Share with us in the ‘Make a comment’ block below.