...told through the classic medium of cat gifs.

If there's one thing Planners love, it's cat gifs (I mean, who doesn't, right?). Here is our view of what a Planner gets up to on an average day.

8:00. Arrive at work. Go into a daze of checking RSS feeds.

8:15. Reject some briefs.

9:00. Provide some “helpful” suggestions to the designers.

9:30. Get out of an emergency client meeting.

10:15. Go out and engage in participant observation.

12:15. Robust debate with client service about the campaign objectives.

13:00. Sneak some cake from the kitchen.

13:15. Work on a complex strategic problem. Realise it’s more complicated than I thought.

14:30. Hide away from the world.

15:45. Creative brainstorm.

16:30. Look for inspiration on the internet. Find a little more than I'd bargained for.

17:30. Comfort myself by checking Facebook.

17:45. Home time.