Bearing the age-old reality of “content is king” in mind, it is vital, now more than ever, to have a carefully considered and established, content-driven Social Media presence and campaign. With the increased value in search, it’s become clear that the best content wins, so we need to not only have a great content strategy in place, but also hire those experts who can produce such content for brands.
It’s also important for some of us to be the ones who create that compelling content. If you’re one of us, consider these steps and keep them in mind when endeavouring to produce great Social Media content for your brand.
1. What is Search Engine Optimisation?
It’s vital that your Social Media strategy fits into your SEO strategy, as Social Media becomes increasingly important to SEO. If you have a good understanding of SEO you can ensure that both are working collaboratively in order to garner the best results.
2. Who Am I Talking To?
The brand tone and personality your consumers are used to - and that they associate with on other communication platforms - needs to be consistent with all Social Media channels so that they know they are connecting with the same brand.
3. Get To The Point, Quickly
While there are the obvious character limitations on some Social Media platforms, others like Facebook give you more freedom. Despite this, you still need to consider how you can get your point across simply and succinctly. This does not mean you can have bland communications. Your brand’s personality needs to still be prevalent in every single little tweet, as your goal is always to encourage people to interact – to click, share, respond, or do all three.
4. Social Media Is A Two-Way Street
Unlike any other past forms of marketing, Social Media now gives consumers an opportunity to openly and publicly respond to your message. This could be negative or positive, and you need to have the sense to engage and react appropriately. Your consumers are human and the conversations are real, so take the time to think about who you are talking to and how your communications will increase brand exposure and respect. As well as the ability to engage directly with your consumers, Social Media also gives you an incredible opportunity to bear witness to others’ conversations about your brand.
5. It’s All About The Big Idea
Creative content is actually king. Don’t go with the most obvious execution or way of saying what you wish to say. Create intrigue and suspense around your brand. Instead of trying to come up with an entire Social Media content plan on your own, rather bounce ideas off other creative people and brainstorm creative ways of getting your point across.
6. Speak Good English!
Quite simply, if you want people to take you seriously and respect your brand, check your grammar, spelling and punctuation. The same goes for every other form of brand communication, obviously.
What are your thoughts? Do you think this provides reason enough to invest in and retain great social media content writers?