It can be said that as folk who occupy the digital space, day in and out, we exist, somewhat, as disembodied entities. Yes, we flit and sprint, endure, perform, and with our keyboards as main apparatus, we train the metacarpals, in an almost constant, daily dance - but we do so sitting down, at our desks.
That’s the height of physicality in our world. It’s a domain where the thought muscle is really the most active.
The last few months, however, have brought a compelling shift. For, within the Quirk ranks - a proudly digital entity – a story of courage entwined in raw physicality, has unravelled. Our very own Ravi Reddy, a man living the digital life, took it upon himself to absorb the ethos of a new revolution: The SleekGeek Revolution, and, in doing so, transformed himself bodily, using the power of an online community.
SleekGeek is built around a mission of health, transformation and weight control, and uses the platform and concept of digital to motivate, rally around and support its followers as they work to better themselves.
Ravi’s SleekGeek journey is representative of many things: from the simple determination of us digi-warriors, to the power of online as a tool for the building of communities and the empowering of individuals, to the very fact that like Ravi, our industry is morphing, transforming and transcending into something immensely more powerful.
Watch the videos below for more on Ravi’s achievement:
Video courtesy of: HelloDoctorHD







Hello Nash. The Dr. Moll insert would have been great PR for Quirk, but I didn't see any mention of the company. Drat!
I went to look at the sleekgeek site, good use of SM, but I would have liked to hear how he launched the online platform, got people involved and the response (time) to it.
However, this post ties in nicely with Alia's Lean Marketing post.
Posted by Ivin on 2013/01/09