Where in the world would an idea to translate and perform a song, in almost every recognisable language there is, come from? Not only does it sound an onerous task, but it’s utterly ridiculous, too! Well, someone's had the idea. Any cynicism and balking at the size of the task was set aside, and did not stop the creative genius of the CDZA troop from pulling it off and producing what is now a YouTube hit.
In this production, CDZA show what happens when the lyrics of Will Smith’s famous 'The Fresh Prince of Bel-Air' theme song are translated through every language in Google Translate (64 times), and then taking what remains and translating it back into English. The end-product sounds insanely ridiculous but exceedingly amusing, with rapper, Jeremie Harris, impressively performing all the translations in less than 5 minutes.
Watch the video:
'Fresh Prince: Google Translated | CDZA Opus No. 16' was uploaded to YouTube on the 15th of January and has already garnered a massive 1,701,403 hits, of which close to half a million were from mobile devices. On the engagement dashboard the video has collected 17,574 'Likes', 5,257 favourites, 1,792 comments and 859 'Dislikes'.*
One thing we can all learn from this bit of viral marketing ingenuity, after watching the video, is to perhaps refrain from using Google Translate for professional translations, for now. It seems it may not turn out quite right, if you do.
What do you think? A collossal waste of time, or a cool way of showcasing the efficacy of Google's translate tool? Let us know in the 'Make a comment' block below.
*All numbers accurate at the time of writing, but are subject to change.
For more on viral marketing, and everything digital, follow us on Twitter.







I think they accurately portrayed the failure of Google translates' translation tool, and made a good couple bucks monetizing it through adwords, on Youtube which Google owns.
They're all probably sitting pretty saying: 'Thanks Google... for failing' :)
Posted by Ivin on 2013/01/28