The tradition of the Super Bowl is American football at its best, and every year millions of Americans sit glued to their television sets, settled in to watch who will take the coveted title. It comes as no surprise, then, that this event possesses some prime media real estate, and the biggest brands are always poised to take advantage, and make an impression on the huge viewership that tunes in religiously to watch the sporting spectacle.

And so with the Super Bowl done and dusted a few weeks back, we thought we’d have a look at some of the top ads showcased by some very big brands, during that much coveted airtime. This viral video, which is a collection of the funniest ads shown during the Super Bowl, was posted on the 3rd of February 2013 and has since received over 5, 427, 712 views with 16, 311 ‘Likes’ and 1, 513 ‘Dislikes’*, to date. The reason - safe to say - for this 'virality', is first and foremost the great content put together by these sterling brands, and, of course, the 'funny.' Great comedic videos always attract the biggest viewership.

Let's talk about the ads themselves. Watching this video, it's clear that gone are the days of simplistic traditional ads, where it is obvious what is advertised, and the main story revolves around getting a message across. These adverts (some very exaggerated) offer a humorous and a light-hearted approach to certain topics like love, the age old question about where babies come from, old people and even an encounter with a scary goat. 

Watch the video. These are some great advertisements:

Overall, the ads each follow a delightful premise. They’re ads that are relevant and current and specific to the target audience.  Each honours a concept, the brand message and each delivers an original and creative effort. They’re fun, goofy and imaginative.

Which is your favourite? Are there any brands in South African that you feel have a fresh and creative outlook to their advertising? Do we - or could we ever hope to - match the standard of these TVCs? Let us know what you think in the ‘Make a comment’ block below.

*All numbers accurate at the time of writing, but are subject to change.

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