The fifth and latest edition of eMarketing: The Essential Guide to Marketing in a Digital World has been published, in time for the start of the academic year.
Offering aspiring marketing students and professionals a free resource covering the latest trends, developments, and techniques in digital marketing, the textbook’s previous editions have fast become the academically recognised benchmark for marketing in a digital age.
Published by the minds of Quirk, and based on relevant, contemporary best practice, it is now used in major South African institutions including UCT as well as by over a 1000 educators at international organisations as far and wide as the University of Wisconsin-Oshkosh to Ateneo de Manila University in the Philippines.
Says Trevor Young, Director of Strategy and Innovation at Edelman Australia: "Having this book on your desk as a reference tool keeps you ahead of the game. I’ve found myself dipping in and out of it over the past few months, reaching for it when I needed more information on a particular area of digital marketing, or clarification of a technical term or phrase."
The newly updated edition, based on Quirk’s unique Think, Create, Engage, Optimise structure and processes – includes chapters on the latest marketing trends as well as applicable real-world case studies.
Says Rob Stokes, Quirk founder and CEO: " As with the entire media landscape, the lines are always blurring between these disciplines, but we find the TCEO structure gives us an effective way of getting the big picture explanation out the way so we can focus on the nuance where the rubber hits the road.
"Apart from a general update of facts, stats and case studies, we’ve made a few other important changes. Firstly the THINK section has been expanded, with a much improved market research and strategy chapter and the addition of content strategy chapter as well. The section is better equipped as a platform for approaching the rest of the book and the marketing process. In the CREATE section we’ve added a Usability Design chapter and in the ENGAGE section the Video Marketing and Mobile chapters have been greatly expanded to reflect their growing importance in the marketing landscape."
The original textbook was also the initial basis for Quirk’s online courses in digital marketing, with the substantial content acting as the core of the distance learning business unit that structured and formalised the practical knowledge into a short course for industry professionals. Now a part of the Red and Yellow School, this course and a range of others see thousands of professionals every year learning the skills they need to market their brands in a digital world.
To download your free copy of eMarketing: The Essential Guide to Marketing in a Digital World or order a hard copy containing $1600 worth of vouchers to ensure a theory is translated into practice, visit: www.redandyellow.co.za/product/textbook-digital.