2015’s Digital Edge Live was focused on storytelling; especially in the digital space. Our own storytelling champion (and Quirk’s Executive Creative Director), Fran Luckin, was there to share some of her best-loved stories, and offer some words of wisdom to the keenly listening audience.
Touching on how stories in the digital space don’t necessarily need to be expensive, and how it is a great way to get your audience to participate in co-creating your story, Fran reiterated the fact that “If you aren’t trying to create a great narrative, your audience will do it for you”.
What it comes down to for Fran is not just filling the digital space, but actually making it come alive. How your story unfolds depends on how you pull people into it.
Read the rest of Fran’s explanation here.