Naazneen Parkar is an alumni of the Quirk Group who hails from Kenya. She has much experience as a reputation analyst and particular interest in tourism and the digital landscape in Africa. She has shared this post with us – it’s an interesting look at how ORM could have an impact in Africa. Our current newsletter focuses on the growth of a digital agency in Africa – so we thought this some useful perspective on digital on our continent.

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Last night, BrandsEye launched a crowdsourced component to their Online Reputation Management software at an event in Johannesburg; a global first! With huge social media uptake, the announcement immediately trended in South Africa and has driven conversation across the globe.

BrandsEye lead engineer, David Tinker, took a little time out to answer some questions about the technology his team has developed.

BrandsEye lead engineer, David Tink

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In Monday’s post, BrandsEye Managing Director,Tim Shier, chatted about the primary challenges faced in the Online Reputation Management industry; namely that rating sentiment accurately is something machines can’t tackle.

Translated, this means that analysing conversation about your brand is a laborious task when undertaken on a large scale. It’s no surprise that it’s this challenge that has driven him and his team to find a workable solution.

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BrandsEye discuss the evolution of online reputation management from 2008 up to present day.

Online Reputation Management is not just about crisis PR. Keryn illustrates there are various ways to implement ORM to benefit your business marketing.

Fred had great success revamping a successful campaign into something even more effective and innovative using online reputation management. Jason picked his brain to find out more.

Naaz, our BrandsEye Reputation Analyst, explains which metrics to look out for when analysing your brand’s online reputation – and why they’re important.

Jason Warner from Quirk Education reports on the latest developments from the department including 2 workshops, 5 upcoming online courses and the 4th Ed. of the Quirk Textbook.

Today, Google has announced the launch of a new version of Google Analytics. You can get the full scoop from Google on their blog post (INSERT URL HERE). For most, the biggest change you will notice is in the reporting interface: it’s slicker and quicker. However, the administrative changes will excite anyone who is managing or accessing large volumes of Google Analytics accounts. Being able to search quickly between accounts has made my life easier over the past few months. Hurrah!