Online Reputation Management is not just about crisis PR. Keryn illustrates there are various ways to implement ORM to benefit your business marketing.

Fred had great success revamping a successful campaign into something even more effective and innovative using online reputation management. Jason picked his brain to find out more.

Naaz, our BrandsEye Reputation Analyst, explains which metrics to look out for when analysing your brand’s online reputation – and why they’re important.

Jason Warner from Quirk Education reports on the latest developments from the department including 2 workshops, 5 upcoming online courses and the 4th Ed. of the Quirk Textbook.

Today, Google has announced the launch of a new version of Google Analytics. You can get the full scoop from Google on their blog post (INSERT URL HERE). For most, the biggest change you will notice is in the reporting interface: it’s slicker and quicker. However, the administrative changes will excite anyone who is managing or accessing large volumes of Google Analytics accounts. Being able to search quickly between accounts has made my life easier over the past few months. Hurrah!

BrandsEye MD, Tim Shier provides his thoughts on the future of Online Reputation Management (ORM) following the launch of the ORM tool, BrandsEye Version 2.

For this week's Quirk chats, Kristi speaks to none other than the sleep-deprived Jean du Plessis and Craig Raw, whom, it’s rumoured, have spent just under a thousand hours a piece over the last few weeks putting the finishing touches to a tool that is set to shock and amaze those in the Online Reputation Management and PR fields. BrandsEye Version 2...which if you hadn't heard or read by now launches today! They took some time before launch to reflect on the process of giving birth to this beast, and on the joys and challenges faced when building for the Web using technologies that have only recently arrived.

People often ask me, as the chick from BrandsEye, about what to do about the negative conversations? My answer is Tim’s simple rule of three: preserve life, prevent further harm and promote recovery. ORM is a strategic and tactical response tool that allows brands to close the feedback loop by bringing to light both problems and successes relating to their brand online. What you do with that information (if it’s good or bad) is then up to you. You have the option of making a quick response or passing on the data to market research.

To celebrate the launch of BrandsEye Version 2, and to get a closer look at what all the fuss was about, it makes sense that I would dedicate this week’s site of note to Tim’s new baby. Having used the previous version of BrandsEye in my job as PR for Quirk, and even before for other clients, I had thought the earlier version was up to the job. Navigation was straight-forward once you knew what you were looking for, but for me, applying the functionality to pull reports on Quirk’s performance (reputation scores and reigning sentiment) was a bit of a challenge (and I often had to call on team BrandsEye to guide me through it). With the old site, it also wasn’t particularly clear to what exactly BrandsEye was capable of doing.

With Tim Shier’s day-long workshop on ORM coming up in February, we thought that this would be the perfect time to get back to ORM basics and look at some of the preliminary steps you need to take when integrating ORM into your marketing strategy. We asked Naazneen Parkar of BrandsEye to collate her tips into a Beginners guide to ORM – something every company with an online presence should heed.