Picking up no less than seven awards at the fourth annual Bookmarks Awards on Thursday, Quirk has proven why we are considered the leader of the pack in South African digital marketing, following on our seven award haul at last month’s International Davey Awards. 

The ceremony was hosted by the Digital Media and Marketing Association (DMMA) at Pigalle in Cape Town.

Having doubled the size of the agency in the last 10 months, a truly stressful ...

The most exciting space to develop ideas and make them visible to the public is the internet and these are inextricably linked though WebPR. It’s almost impossible to deliver the ideal message without considering the ramifications of misconception from the general public.

Hence why it is important to make sure that facts are addressed in a succinct and coherent manner, if an article or document is set for syndication through the interwebs.

Let...

It’s been done, but does it really it makes sense. Can PR and Marketing can co-exist and under the same roof.

Jason Warner from Quirk Education reports on the latest developments from the department including 2 workshops, 5 upcoming online courses and the 4th Ed. of the Quirk Textbook.

Once more, it’s sink or swim for PR this year. As the marketing discipline that has been most disrupted by the rise of Social Media and online content in the last few years, Public Relations is - as a matter of necessity - bobbing back to the surface with new and sophisticated methods of doing PR on the Web

2011 is going to be a big year for online video. Over the past year, in a mainstream sense, the Internet has become far more media-heavy (think Google/Apple TV, Hulu and Netflix), pointing people in the direction of online to find content. With this comes the idea that the average user can profit from this growth.

Since the early days of Hollywood, the cost of professional video production equipment has locked the door on movie-making to all but the rich and famous, but recent innovations in digital video technology have made it possible for both amateurs and professionals to shoot great footage on all sorts of equipment – even on mobile phones! With numerous screens, channels and social networks waiting to be loaded with good content, now is the time to learn how to produce quality video content on the cheap!

For many small businesses, online touch points are created as afterthoughts and quickly become outdated. However, as some have discovered, size needn’t be a disadvantage when it comes to marketing a guesthouse or B&B online. To make sure that all the rooms at the inn are full this festive season (and long after the fairy lights have been put away); follow these five simple steps for making online an effective channel for your guesthouse.

In April this year, Quirk launched the first of its short courses in WebPR for Professionals. With a class of enthusiastic professionals from marketing and communications backgrounds, the course was a great success and the feedback from our students was that the course was both practical and useful for their business.

The Internet has provided brands with the opportunity to engage with their customers and the public through a variety of different channels. Brands are now held accountable to their customers, and as a result are forced to be more transparent in their communication with them. This is a challenge for PR specialists as it is vital to create content online that is engaging and compelling and that takes consumer feedback into account. I have compiled some basic WebPR tips that I hope you will find interesting.