Quirk is a marketing agency. Born digital. Driven by creativity. Disciplined by results.
A blog on the convergence of marketing and technology from the minds of Quirk
Hi!
Welcome to another Quirk Weekend Music Mix. Here, every week, one of our musically inclined Stars will be showcasing songs by their favourite individual artists, songs from specific albums or maybe even gems from within preferred genres.
This week, courtesy of Jozi QuirkStudling, Amy Williams, we’re going electro. Read on for some toe-tapping party tracks, and let’s get this weekend started.
Before you grab those earphones, one last...
A cold dose of reality hit me in the face like a brandy-fueled punch from an unstable bouncer when I started off in advertising. I soon realised that behind the creative, fun and inspiring life of an ad-man, there is a minefield of deadlines and disasters that I'll have to carefully negotiate if I want to survive.
Here are a few hard-earned lessons that I have picked up over the last few years. I call them, 'The Rules Of Being A Suit':
Last Friday, as a bookend to a fascinating newsletter edition, where our very smart members of Team Think in Jozi lent their insight and thoughts to the notion of data and user experience as a partnership, we conducted a much needed second edition of the Quirk Forum.
The Hangout was joined by the very members who put the newsletter content together as well as QuirkStars from Cape Town and London who are all equally versed on the data/UX s...
Forget everyone else. We all have the potential to find our own unique success, our own way. In this video, renowned author, Robert Kaplan, explains how.
Watch the video here
Depth of knowledge and focus in a specific discipline is represented by the down-stoke of the ‘T’ in a T-shaped person. The vertical stroke is that person’s interest in a broad range of skills outside of hi...
After its upload on the 12th of April, the official advertisement for the Facebook Home launch event has already scored over 800, 000 views on YouTube alone, easily earning a ‘way-past-viral’ status amongst the global scope of notable video uploads in the past month. And for good reason.
As its title suggests, the video promotes the new Facebook ‘Home’ feature for mobile users with an entertaining dash of imagination. Shot on the location ...
Hey there,
Welcome to another Quirk Weekend Music Mix. Here, every week, one of our Stars will be showcasing songs by their favourite individual artists, songs from specific albums or maybe even gems from within preferred genres.
This week we’re exploring the musical makings of the inimitable Beck, brought to us by our just as inimitable Cape Town Art Director, Matt Wilkinson. These are classics from his Modern Guilt album, and they ...
Today is Global Accessibility Awareness Day. GAAD is a day dedicated to the awareness of accessibility in the digital space. It’s a time when all facets of the digital community (designers, developers, information and communication technology professionals) come together to better understand the plight of users with disabilities and the problem of inaccessibility to different forms of technology they may have.
We spend all our time planni...
Image courtesy: Kris Krug
Predicting and influencing desire in consumers is an extremely valuable ability in any marketer's stable. Luckily, many of the skills required to do so are neatly transferable from another significant aspect of adult life: finding a mate.
Firstly, let's be clear. Influencing desire in your audience is not a one night stand. It's a courtship. Flash tactics can get you plenty of attention (or arrested) in the short...
UX (user experience) and ‘Big Data’ are concepts garnering much attention now, especially when it comes to their convergence, and the related science of using that combination to enhance the experience of users online.
I chatted to Hannah Scurfield, senior researcher at Intel Open Source Technology Center, about user research and what they do with all that data. Hannah and I talked about her job collecting qualitative data, the skill of...
User experience (UX) is the art and science of designing a product, system or service. Often, UX prioritises the acquisition part of consumer courtship and common focus areas are the digital interfaces that drive converting new customers to completing a task.
However, as the product and service landscape becomes increasingly competitive and third-party directory and comparison offerings enter the fray, the intense focus on optimising the...
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The writers of this delicious content all work at Quirk, Africa's largest full service digital agency. The QuirkStars are obsessed with digital and discuss everything from ORM and PPC to Design and Development on GottaQuirk.
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