MJ Khan

At some point, we forgot the importance of where social media fits into our consumers lives, and their journeys with our products and brands. The consumer decision-making process is often undermined by antiquated and reductionist two-step flow-charts which simplify all communication efforts to ‘See ad. Rush out to store and buy product’ (‘in large quantities’ is sometimes pegged on if the marketing manager is presenting to the board). While it is...

Fran Luckin

Viral condoms for Durex

by Fran Luckin on 2014/04/17 at 16:02

As is the case every year, April Fools’ Day 2014 was full of all kinds of trickery and mischief. This year, however, premium condom brand Durex decided to join in on the fun with a little prank of their own.

First thing on Tuesday (01 April) morning, Durex revealed an eyebrow-raising image of their new Boerewors flavoured condoms on their Twitter and Facebook accounts. The caption read: “To celebrate SA’s 20 years of democracy, we have expanded
Jason Warner

Party in the Pen Music Mix

by Jason Warner on 2014/04/08 at 16:33

Party in the Pen from quirkagency on 8tracks Radio.

The Quirk Graduate Pen is known to attract a pretty diverse bunch and this mix reflects just that. We asked our grads to throw in a few songs that have been 

making them happy lately and the result was a bit of everything from Zedd to Beyoncé. Not exactly cohesive, but somehow, it works; just like the pen....

Scott Gray

How Gmail Happened: The Inside Story of Its Launch 10 Years Ago

"Google's email breakthrough was almost three years in the making. But it wasn't a given that it would reach the public at all."


Introducing Amazon Dash - "Shopping made simple" (Dash website)

I love how the eCommerce giant has moved into the real world here. Building a "bridging device" that makes it easier to do your shopping online by scanning real-world items..


Why ...

Richard Palmer

Developing a Strategic Framework for SEM

by Richard Palmer on 2014/04/07 at 16:39

Search engine analysts, in-bound marketers, paid search tacticians.  Whatever the title, the objective is the same, to generate an increase in traffic to brand assets.  The tools and tactics available to meet this goal are readily available, and a wealth of “How To” guides sit at your fingertips.  What perhaps is less frequently considered is a more strategic approach to SEM, and more astutely, the framework in which search, whether through paid ...

Greg Schneider

Valentine’s Day is a holiday that sees increased spending by consumers. With every brand attempting to secure their own share of wallet, cutting through the noise with a campaign that stands out and is true to the brand is difficult.

Typical Valentine's Day Campaigns

The typical response from brands on Valentine’s Day.

Guy Time vs. Valentine

Savanna knows that on a day like Valentine’s Day the expectation to be super romantic can bring the average guy down. If you are one of...

Conn Bertish

Chasing waves on the moon

by Conn Bertish on 2014/03/31 at 11:51

This month’s Intrepid Explorer magazine features our very own Conn Bertish. Quirk Cape Town’s Executive Creative Director tackled the remote surf of the Comoros with his brother Greg. 

Reading Conn’s recollection of the trip you can’t help feeling that this is an adventure for a truly Brave Curious Mind
Below is Conn’s article as published in the Intrepid Magazine
The Comoros group of islands are located between northern Mozambique
Greg Schneider

Viral: Payday

by Greg Schneider on 2014/03/28 at 10:46

It’s payday here at the QuirkStation so Derick Watts & The Sunday Blues’ latest video masterpiece is all the more apt.
We especially like the cameos from local celebs Jack Parow, Jeannie D and Cindy Nel.


Greg Schneider

Hometown loyalty should see both these videos go viral.

Dare I ask, which lifestyle do you find more enticing?   

Happy Cape Town


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