As a small enterprise getting your name out there is a constant struggle; all too often hindered by a lack of finances. With the recent recession, money for self marketing quickly dried up and this lack of resources has driven a number of small enterprises to invest their time in Social Media, with the hope of getting some brand recognition for very little money.

“Search is going to be nothing like what we envision it today. That's because we aren't thinking in exponential terms.” - Stephen Spencer. When I tell people I am Head Of Search they often come back with an incredulous “But what does that mean, exactly? “. To those who wouldn’t understand anyway, I oversimplify and say my job is to help websites get relevant traffic through various methods and convert it to sales or other marketing outcomes.But Search is not merely about that, and in the not-too-distant future, Search will be about way more than just driving traffic and conversions.

The lack of role models for women in the tech industry has been an issue for many years. It was this which drove Suw Charman-Anderson last year to set up Ada Lovelace Day (Ada Lovelace wrote the world’s first computer programmes for the Analytical Engine). She aimed to get 1000 people to pledge to write a blog post about their favourite woman in tech. In the end, nearly 2000 people worldwide took part and it got huge publicity too. This year, Ada Lovelace Day will be on 24th March - so please pledge!

Augmented Reality Should Be Useful. Augmented Reality (AR) has been a reoccurring prediction for 2010 amongst Web experts. However, while marketers are catching on to AR the reality is consumers aren’t embracing it. In an interview with CNN, Mashable’s Pete Cashmore notes that AR has a “cool factor” but may not be truly useful to consumers. Econsultancy points it out too: “We’ve already seen some successful (AR) campaigns, but users appear slightly slow to embrace it.”

A mate of mine just posted this pic of the “Personal details” form on match.com. Personally, I find hamsters to be quite tasty. ;-)

It is a long-standing tradition all around the world for Girl Scouts (known as Brownies in South Africa) to sell cookies to raise funds for the Girl Scout Organisation.

For the past 80 years or so, Girl Scouts have sold their cookies to family and friends, door-to-door and standing outside shopping malls. Last year their cookie sales dropped by one percent, so they had to come up with a new strategy. Enter online marketing - with the help of ...

So I know this one has been passed around for a bit now, but I thought it worth posting in case you hadn't seen it. A good example of a punchy viral, working directly with the fact that our attention spans are miniscule. And it's nice to look at a pretty man. More than 3 million views makes it a certifiied viral.It's also an interesting example of a way to make a brand relevant to a younger audience without losing the strong parts of its identity...

This Saturday will mark my one year anniversary with Die Antwoord. I encountered them for the first time at Ramfest 2009, doing a duet with Jack Parow sans his usual partner in grime, Rufio Vegas. What a spectacular show! Yes: a show – an explosive, uber entertaining one at that.

If you have three brain cells to rub together, you will have gathered that the conversion optimisation of your website is critical to the success of your business. It has a direct impact on your bottom line. That’s easy enough to say, but less easy to put into practice. For those of us who aren’t experts in this lesser known eMarketing tactic (if you can call it that) conversion optimisation can be daunting, not least of all because it is an une...

Clancy Childs, Senior Sale Engineer at Google, sees the increasing use of Google Analytics (GA) for business insights as a sign of maturity in the online market. When eMarketing first became an option for business, there was naturally a focus on setting up Web properties. When the importance of SEO and positioning in search engine results was realised, marketing budgets were focused largely on keyword research. Now, Clancy feels that the next ste...