It is a long-standing tradition all around the world for Girl Scouts (known as Brownies in South Africa) to sell cookies to raise funds for the Girl Scout Organisation.
For the past 80 years or so, Girl Scouts have sold their cookies to family and friends, door-to-door and standing outside shopping malls. Last year their cookie sales dropped by one percent, so they had to come up with a new strategy. Enter online marketing - with the help of ...
So I know this one has been passed around for a bit now, but I thought it worth posting in case you hadn't seen it. A good example of a punchy viral, working directly with the fact that our attention spans are miniscule. And it's nice to look at a pretty man. More than 3 million views makes it a certifiied viral.It's also an interesting example of a way to make a brand relevant to a younger audience without losing the strong parts of its identity...
If you have three brain cells to rub together, you will have gathered that the conversion optimisation of your website is critical to the success of your business. It has a direct impact on your bottom line. That’s easy enough to say, but less easy to put into practice. For those of us who aren’t experts in this lesser known eMarketing tactic (if you can call it that) conversion optimisation can be daunting, not least of all because it is an une...
Clancy Childs, Senior Sale Engineer at Google, sees the increasing use of Google Analytics (GA) for business insights as a sign of maturity in the online market. When eMarketing first became an option for business, there was naturally a focus on setting up Web properties. When the importance of SEO and positioning in search engine results was realised, marketing budgets were focused largely on keyword research. Now, Clancy feels that the next ste...