Earlier this year, director of the Emmy Award winning show Lost, JJ Abrams, launched the trailer for his upcoming movie - the name of which has not yet been released (or even thought up yet, knowing Abrams), but has been tentatively titled “Cloverfield” as well as “18-01-08” (the release date).
With much secrecy surrounding the movie, the viral video shows a party being interrupted by explosions and fire coming from the New York City centre. Filmed in typical Lost style (a kind of stylised cinema verite), the teaser draws you in completely while revealing almost nothing.
But here’s the twist; hardcore Lost fans have speculated that the party-goers seen in the trailer are unwittingly linked to the survivors of the crash of Oceanic Flight 815 by a common antagonist.
Is the new movie a way for Abrams to link the island mysteries together? Or is the secrecy behind the production just a massive (or minimalist, I haven’t quite decided) marketing campaign for yet another blockbuster? Perhaps, even both.
I guess we’ll have to wait until January 18 next year to find out. All I know is, if it ends mysteriously with “To be continued…” across the screen, it’ll most likely be the last time I look to Abrams for entertainment.
Get our latest blog posts delivered straight to your inbox.
Subscribe to our fortnightly newsletter which is packed with interesting eMarketing news, views and other quirky titbits.
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||

Name:
Friends of Quirk
Websites:
www.quirk.biz
I guess it just proves you are hooked and viral marketing strikes again :-)
Posted by John Sadler on 2007/11/09