Once you’ve watched this viral from Budweiser, you’ll want one too. The ad was originally flighted during the Superbowl in 2006, but has successfully transitioned to the Internet. It’s been viewed more than 290 thousand times on YouTube, which proves that the ad has some staying power (to be honest it makes me dream about a time when all TV ads could be as entertaining as this).
It’s funny, surprising, and has likeable characters who (I’m slightly ashamed to admit) I can easily relate to my own friends. One of the reasons for The Magic Fridge’s success is that it’s based on quite a universal idea: people appreciate free beer. Without giving too much away I’ll just say that I identify with the sentiment of the ad – and know quite well which side of the wall I’d be on. I’ll risk saying that most of you would be there with me, quietly wishing for your own Magic Fridge.
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Bud really managed to incentivize authentic blogospheres with this offering. For that, we can only applaud their ability to harness long-tail folksonomies, so frequently fumbled by others. It remains to be seen whether unknown brands will manage to syndicate peer-to-peer ad delivery and enable the benefits of citizen-media mashups.
Posted by Keith Sherwood on 2007/12/22