Feedjit your hungry blog tasty new visitors!

by Matt Riley

Hi. My name’s Matt , and I’m a Web Convert.

Usually I come across new and interesting developments via the cerebral assault that is my oversubscribed Google Reader account. So I’m rather chuffed to tell you this little tidbit comes via good ol’ word of mouth and a frosty beer in the Cape Town sun…

Just yesterday Carlos and I were debating the merits of aggregators like Digg. Without doubt they provide a much needed pathway to juicy content (as voted by like minded peeps), but often we don’t explore the host site’s content any further, choosing rather to go back to our trusted aggregator for our next hit. The guys at Feedjit are hoping to change this.

Feedjit provides high performance real-time widgets for the blogging community that help you show off your best content  as well as quantify and make sense of the traffic you are getting. The implications for bloggers and independent websites are quite exciting. Currently there are 4 widgets on offer (in Feedjit's own words):

Live Traffic Map
Shows the geographic locations of the last 100 visitors to your blog or website on a small map. If you move your mouse over any point on the map the city and country for that visitor will be displayed.

Live Traffic Feed
Shows statistics on your website in real-time:

•    Which city and country your visitors are in
•    Which website they arrived from
•    Which page they visited on your website
•    Which external link they clicked to leave your site

Recommended Reading Widget
Feedjit's Recommended Reading Widget suggests other pages on your blog or website that may interest your readers. It does this using a sophisticated algorithm called Collaborative Filtering.

For example, a visitor to your blog may view one of your blog entries about coral reefs. Feedjit knows that 10 other visitors to your blog who liked this blog entry visited 2 other entries you wrote about coral reefs. So it suggests these 2 pages to your new visitor.

Page Popularity Widget
This widget shows the most popular pages on your blog or website by analyzing your recent traffic patterns. It constantly updates as new visitors arrive on your site and maintains an up to date list of popular pages.

We are trialing the ‘recommended reading’ widget on our blog, but for an individual it’s a pretty powerful thing to be able to plot user interest in his or her content (without access to comprehensive analytics) and refer relevant content to completely new visitors. I can’t help but wander about the implications for the likes of Adsense users. At the most basic level you create more opportunity for impressions.

So….if I look at the tools as a suite, it seems like the aim is to ultimately help the little guys monetarise their blogs by exposing more content (and hence longer visits) and being able to plot where their visitors come from.

Feedjit has just passed 12,000 bloggers and websites using their widgets in just over 3 months and are serving over 70 Million widgets per month now, and judging by the very positive feedback on their blog people are enjoying the product thus far.

We’ll update you in the new year on the impact of the ‘recommended reading’ on GottaQuirk.

2007/12/24 | permalink | comments (0) | trackbacks (0)

  Bookmark this on ... BlinkBits BlinkList Blogmarks Buddymarks CiteUlike Connotea del.icio.us Digg it FeedMarker feedmelinks Furl Give a Link Gravee igooi Lilisto Linkagogo Linkroll ma.gnolia Maple.nu Netvouz Onlywire RawSugar reddit Scuttle Shadows Simpy Sphinn Spurl tagtooga TalkDigger Wink Yahoo MyWeb