Christvertising - Please tell me it's satire.

by Katharina Scholtz

Dr. Ed van Pelt has started a new kind of branding, one that skips “the strategic deliverables…and focus(es) on the end user: God.”

He wants to help you and your brand by providing “the best brand prayer alignment possible” and ensure that your brand becomes the “focus of a targeted and structured prayer channel”. I apologise for the excessive quoting, but his words are so brilliantly astounding that I just had to share them as they are.

You may find yourself feeling a tad skeptical, but you shouldn’t – Ed has a multi-coloured diagram on a flip chart to illustrate and back up his process. At one stage he even quotes statistics from a study. Ed has also developed unique terminology for his service, like BTP™ (brand targeted prayer) and his unique approach: Reach-Connect-Pray. Brandspeak at its best.

When I first came across Christvertising, I called Carlos over to help me with a sanity check. I have to admit that for a while we both believed the site to be real. After much discussion, I am sure it’s satire. Or I think I’m sure it’s satire.

Branding is a powerful process, but it’s always a good thing to be able to laugh at ourselves - and Dr. van Pelt has managed to leave me laughing, afraid and confused all at the same time.

2008/01/03 | permalink | comments (2) | trackbacks (0)
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Whats next??? TSRTP - Top search results through prayer ... come on!!!!

Joke or no joke ... this website is seriously insulting too all advertising and marketing professionals... never mind Christians!

Posted by Janine on 2008/01/03

I doubt it is real as they don't provide any contact details apart from a mailto link on the site.

Either way I find this disturbing.

Posted by Jean on 2008/01/05

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