In years gone by (let’s call them the “dark years”) if you asked someone what they couldn’t live without the answers you’d get would probably have ranged from food and sleep to sex and toothpaste. These days you’d get answers like "my mobile phone", "Facebook" and of course “my email”. We are slaves to our inboxes, well I am, and that’s why I thought this ad was so great.
To be honest, it first appealed to me because there’s a ferret in it – I am desperate to add one to my farm of teeny animals but it’s illegal to keep them as pets in South Africa:(
I must admit that I don’t use Yahoo! Mail (slave to Google as well) but I like this ad, and their Ladyboy ad so much that I’ve signed up to check it out. This actually fits in pretty well with a little Google vs. MSN vs. Yahoo! experiment I am working on at the moment – keep an eye out for the results. I can say this, trying to decipher their CAPTCHAs are a frikkin nightmare – it took me four times to get it right! So while I loved their ads I’m a little unconvinced at the moment… we’ll see.
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