Berlitz made quite a name for themselves with their incredibly successful "German coastguard" viral. Carrying on with good momentum this latest clip of theirs provides the viewer with quite a laugh and builds on the success of the first campaign.
With an absurd situation / misunderstanding arising from a simple failure to "get" the language, Berlitz manage to get their audience in hysterics while still resonating with their need for their language services.
Check it out - maybe not to everyone's tastes, but all in all I reckon that this is right on the money:
It's Hammer time!
The first time I saw the German Coastguard one was when I was teaching English in Germany and I loved it.
The new one is pretty funny too - and so true, because its amazing what people think lyrics say.
Posted by Heidi on 2008/01/28
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Man that is funny, I still know all the words!
I'm not sure how well it ties to the brand but given the low cost and its potential to go mega viral, I don't think they'll have a problem with ROI.
Posted by Rob on 2008/01/27