Google Online Marketing Challenge kicks off worldwide

by Heidi Edelmuller

This week saw the official start of the Google Online Marketing Challenge, an international competition aimed at educating tertiary students while simultaneously giving local businesses the chance to try out online marketing for free.

Each student group is required to recruit a local business with a website that does not use Google AdWords™. Each group will then be allocated $200 to spend advertising the company on Google AdWords™ over any 3-week period from now until the 24 May.

Not only will students have to learn how to use AdWords but also how learn how to formulate an online marketing strategy, assess the effectiveness of their campaign and write detailed reports – all of which will be used as part of the judging criteria.

In total, some 21,000 students from 466 tertiary institutions in 61 countries have registered to participate in the Google Online Marketing Challenge. And we are proud to say that 7 of those universities are located right here in South Africa!

As part of our eMarketing eDucation drive Quirk is supporting the local teams by setting up a student forum and also assisting lecturers to train students in basic AdWords skills. Lectures start next week and I’m looking forward to meeting the teams. Who knows, maybe one of our teams will win the main prize of a visit to Google HQ in Mountain View, California?

To find out more about the competition and see which universities are taking part, visit the official site at http://www.google.com/onlinechallenge.

2008/02/15 | permalink | comments (1) | trackbacks (0)

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