The BrandsEye blog
by Craig Raw
Regular readers will know that about a month back we launched BrandsEye, a tool designed to monitor and manage your reputation online. When I started designing it now almost 2 years ago ORM wasn't a buzzword, and the closest service to what we were thinking of was newspaper clipping services - a far sight from "markets are conversations".
So, Rob started chatting to PR professionals in the mostly offline world, and I started writing the first code to find mentions on the web and organise them into some kind of order. It's been a pretty steep learning curve since then, given the often messy world of language, meaning and information structure, but I'm really pleased with the product we've managed to achieve to date - I honestly think it's the best piece of code I've ever written.
Many of the lessons I've learned along the path will be old hat to the PR folk, but I'll wager that many more are new and valuable, particularly when it comes to the online world. To use that great 90's buzzword, it's interactive! It's also evolving, interlinked, and measurable - which makes it a rich area for discussion and further development.
To that end, we've started the BrandsEye blog, where I'll be posting regularly on topics around how to find your name online, how to measure your reputation, and how to improve it. A lot of it will draw on lessons from BrandsEye as it grows and matures, and hopefully more will come from commentary and discussion.
You can find the blog at www.brandseye.com/blog - if ORM interests you, please subscribe to the feed. Thanks.
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