Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?

Good Morning Rob

Excellent ebook will purchase the hard copy when it comes out, will also put a shortcut to my site and recommend every registered user to read it!

Regards
Mike Shraga
Increasing Customer Service With Systems Technology
0832557910

Posted by Mike Sh raga on 2008/07/23

Hi Katharina,

Can't wait to get a hard copy...

In varsity, we didn't have online marketing as a part of our course because there wasn't enough demand and all my requests were swept under the rug.

We often were given supplements to our textbooks for topics which weren't large enough to justify the purchase of an additional textbook. These budget books often written by our lecturers hardly cost anything and worked as a print-on-demand system (pod).

I'm quite certain most universities/schools would happily add a book like yours to many of their courses.

Regards,

Mike Metelerkamp
E-Marketing Executive
1st Contact Group (SA)

Posted by Mike Metelerkamp on 2008/07/23

Have put a short cut on my site to your download area, my site is aimed at the startup entrepreneur who cannot afford a hefty web development bill. they can get a online presence fast and learn as they do it, this is where you ebook comes in!

Regards
Mike Shraga
--www.warehouse-it.co.za

Posted by Mike Sh raga on 2008/07/23

Hi Mike and Mike :)

Thank you for your great comments, I know everyone who worked on the book loves seeing their own excitement reflected in people outside of Quirk.

If you'd like to get your hands on a copy you don't have to wait for the book to appear in bookshops, you can also order one directly from the website here: www.quirk.biz/emarketingtextbook/buy.

Posted by Kat on 2008/07/23

1. Make the eBook available to Universities and each University can print the book for students using it own resources.
though some Universities may charge for printing of the book, it will be cheaper.

2. Companies and Organisations that offer bursaries/learnerships in related fields may be willing to buy the buy the book for their sponsored students/staff.
Approach these companies and if possible offer them a discount.

3. Offer free hard copies to Libraries.

Posted by Leko on 2008/07/23

I told the usability guys (on the SA User Experience forum) that you guys are the ones making life difficult for them (the front-end people) with all your back-end demands which includes SEO requirements, marketing, etc.

That should stir them enough to read your book. :)

Posted by AJ Kock on 2008/07/23

Thanks for the mention AJ, the more readers the better! :)

Usability and good rankings shouldn't be mutually exclusive, as Tim just pointed out the problem tends to come in when one specialisation is done in isolation of the other :) . Hope you enjoy the book!

Posted by Kat on 2008/07/23

Those are excellent suggestions Leko, you're definitely in the running for a free copy. :)

Get those suggestions coming in people, how else can we get the textbook out there?

Posted by Kat on 2008/07/23

Kat, this is proving to be quite a mind bender...

How about creating those mini cd's and trying to get them inserted into some marketing/business/IT text books - or give them to universities to hand out in lectures?

Really cheap and less tree killing :)

Mike

Posted by Mike Metelerkamp on 2008/07/24

Hi Kat, please let us know when the hard copy is out, I'd definatley like to purchase one for myself.
Thanks,
Hilary

Posted by Hilary Cross on 2008/07/24

@Hilary, you can actually already order a hard copy directly from the website, just follow this link www.quirk.biz/emarketingtextbook/buy
we'll definitely let you know when it's in book shops as well though :)

@mike Less tree killing is always a good idea. The cd idea is intriguing, and would probably be great for people who have limited connectivity but are keen to learn.

Posted by Kat on 2008/07/24