The Ninja / Coke Wars
by Sarah Manners
After lauding Coke’s great commercials this weekend – I’m feel a bit spare at the moment.
I was checking out one of our reader’s blogs today when I came across this, Cock-up costs Coca Cola, rather.
Essentially Coke ran an advert in South America that blatantly plagiarised the Seven Seconds of Love song, Ninja.
This Rob Manual video, explaining the situation, had me in stitches:
I’m not sure whether Coke thought that no one would really see the connection between the two but it’s been blogged about and even picked up by Sky and BBC news and in a modern day David and Goliath battle, Seven Seconds of Love have triumphed.
After a whole stack of negative publicity and talks with the band's legal team Coke has agreed to take the commercial off air and pay an undisclosed sum of money to Veitch and his team. When it comes to Coke I shudder to think what an undisclosed amount of money means.
This is a problem for all the millions of people posting original material on sites like MySpace and YouTube as it opens content up to being ripped off or used as inspiration for something better.
The outcome of the Coke vs. Ninja battle has confirmed that consumer generated content is being held in high regard and is not there to rip off by industry giants.
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