Drip Irrigation

by Craig Raw

The more I think about it, the information industry works best at drip speed. RSS - Drip feed. Mailing lists - Drip speed. Just enough information to read and comprehend in under 5 minutes. Lives are too busy for much else to work in. And yet, gradually, the greater picture emerges - deep knowledge of a subject forms a cohesive whole in a mosaic of interconnected concepts. My experiences on the internet have reinforced this point many times over, and now I consciously choose it over plunging into a subject where possible. Want to improve your vocabulary? Either read a dictionary, or subscribe to any of the many "word of the day" lists.

In the information age, we are worth what we know. And so, if our product is knowledge, externalising it at drip speed is appropriate and natural. Your clients will be unable to grasp every idea and feature you offer at once, so it is better for both to introduce concepts gradually.

At the same time, this allows you to increase the kind of valuable communication that you want and your clients will welcome. Of course, some clients will be advanced enough to demand and appreciate your entire product at once, so drip irrigation must be applied with caution. Used cleverly though, it will appear that you are constantly innovating at a rapid rate, and what better what to indicate you are on top of your game?

2005/06/08 | permalink | comments (0) | trackbacks (0)

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