Michel Gondry's Levi's Commercial

by Carlos Menezes

Another one from Levi's. Michel Gondry is a pretty famous music video director, having done some well known work for Bjork and a large number of other left-of-centre artists over the past 20 years. You might know him better as the director of the awesome Jim Carrey flick, Eternal Sunshine of the Spotless Mind.
Bearing these mind-bending works in mind you just know that any commercial that he's going to make is going to be very heavily stylised. And this one doesn't disappoint. Playing on the old urban legend of the young man visiting the chemist for his nocturnal supplies it rolls out to a great tune.
“Pretentious” and “awesome” seem to be the most used words to describe it. But love it or hate it, with well over 114 000 views on YouTube in the past week it's getting the job done.
 

2007/04/14 | permalink | comments (2) | trackbacks (0)
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Great ad. I love Gondry's work, especially Around The World and Come Into My World. I discovered him after seeing Sugar Water and then bought the Director DVD of his work which has the makings of a lot of his stuff - very fascinating.

Posted by coda on 2007/04/14

Gondry and Faggioni ’s ‘Ribbon’ will be playing at the Roxy Bar and Screen near London Bridge on the 21st February 2008.

This beautiful animated music video for Devendra Banhart ’s ‘A ribbon’ will be part of an amazing programme of short film and video curated by independent production company (A dog barks).

Best of all the event is free.

For more info visit; http://www.adogbarks.co.uk/roxyphotos3.html

Posted by Tony Johnson on 2008/02/07

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