Imagination at work
by Sarah Manners
It the weekend of "feel good" ads on GottaQuirk :-)
This General Electric ad really appealed to me (probably because I'm a bit of a sucker for these 'warm fuzzies').
Coincidentally "imagination at work" is the slogan which replaced longstanding "we bring good things to life" after the brand gurus at Wolff Olins had a go. In this instance the prestigious brand consultants really got it right - unfortunately I can't say that for the job they did on the branding for the 2012 London Olympics.
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