A heart-warming tale about social networking success
by Alice Gnodde
Back in the November of 2006 Rudi Cronjé and Paul White had a dream; they wanted to share their wit, wisdom and non-sequiturs with the world.
Being copywriting students at Vega, they knew the importance of finding a platform that would get them noticed. They chose MySpace, a social networking site that would allow them not only to share their musings via the blog function, but also give them access to a large user base. They called their project HEADLINE payoff and it was to become “the cheesiest, most chocolatey piece of word-sexxxy you've ever encountered in your lifecakes” (albeit self-proclaimed).
HEADLINE payoff has certainly done well for itself. After just eight months, they’ve written 148 blog posts and received over 23 000 blog views. Their reader base has become a community within itself and is often invited to become involved in whatever the latest post is about, like with their Name Translator (a name-translating cauldron, to be precise).
To mark their success, Paul and Rudi’s blogs have recently materialised in the concrete world in the form of 10 sought after limited edition books entitled Sexy Times at Hp High School, a compilation of their best work.
MySpace has made for an ideal launch pad for HEADLINE payoff and it’s great to see people so passionate and driven with what they do – and finding the resources with which to achieve their goals. As HEADLINE payoff progresses from success to success, I look forward to seeing what comes next.
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As one half of said cheesy concoction I also look forward to seeing what happens next.
H-Paul
Posted by Paul White on 2007/07/24