GooPhone - A Pocket-Sized Billboard
by Alice Gnodde
Having just read News24’s New phone ‘to rock your world, I was surprised to see that Google may be launching what has been dubbed the GooPhone. What’s more, the rumour is that the handset is going to be free.
To be honest, I’m sitting on the fence with this one…
According to the article, “Google is spending hundreds of millions of dollars to develop text, brand image and video ads for small-screen cellphones”. Basically, by making the GooPhone an advertising-friendly medium, Google will be able to recoup the costs of the phones and eventually, the cost of calls. That’s right, the calls will be free.
From an eMarketing point of view I’m looking forward to seeing how Google manages to strike a balance between making the GooPhone an advertising tool and a user-friendly personal communication device. The success of the phone depends on it, yet they are going to have to bulk up on the advertising if they are looking to make a profit.
Personally, I’d like to not have to pay for mobile calls, but I don’t want something that I keep in my bag spurting out special offers and unbeatable deals every time I look at it. My phone is a private domain and in all honesty, I’d happily pay to keep it that way.
Comments
post a commentAh, it is still in the planning stages, I'm afraid. But this is the news coming from the good people of Google.
I'm sure that there will be some kind of prerequisites in terms of getting the phone and that they aren't just going to be handing them out on street corners. But I guess that that's where the clever marketing strategies are going to have to come in.
Looks like we're just going to have to wait to find out what the GooPhone has in store for us...
Posted by Alice on 2007/08/13
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This sounds like a cool idea considering the fact that stuff is free!! I myself have a very small screen on my phone, so this would be something cool to come out. But if this phone is free, how do you get it then? Don't you think you'll have to do something special on order to get it? Please E-mail me back, so I can full details if you know them!!
Dylan Fletcher
Posted by Dylan Fletcher on 2007/08/13