Chasing the Good Chase

by Carlos Menezes

Having spent the last week flying around like a vampire bat on E, I somehow find myself with some blood still left in my caffeine stream. Considering I probably more closely resemble an H. R. Giger imagining than a human being I was actually very glad to find myself not having to deal with anyone throughout the morning.

Instead I sat down to write this blog post and try to gradually draw the poison that is coffee from my veins. What happened? Well, I stared blankly at my monitor for about 5 minutes and realised that any further effort expended on coming up with a topic could better be put forward to finding a way of achieving world peace.

No worries. After all I’ve been out of it for what constitutes a considerable while in online time, and I still have the various news sites and forums that I regularly visit, along with my ultimate fail-safe: my feed-reader.
Well, I went to the news sites and found nothing that really grabbed me. At the forums I came across various conversations – but no interesting ones that had commenced recently.

Still, I wasn’t too worried. There was still my feed-reader...

Then I saw it. What at the time constituted my worst nightmare: “4000+ unread posts”... Bugger.
I looked at the number, sobbed, read a couple of cartoons, and logged out.

It was just too much. After a mad few days being faced with a tidal wave of information, that until recently I’d been more or less riding passably, the thought of having to play catch-up was traumatising.

And yet this is by no means a rare occurrence in the online world. Ok, it may have happened at a time when my concentration was as solid as sugar-glass, but how many times have I swept unread posts under the rug?
The fact is that for those of us heavily involved in the online world keeping up to date with all of the latest happenings on a regular basis is virtually impossible. Even the best information management system can’t always get you through the hectic times.

The only solution – jump right back on board.
There’s no other option really. Nobody will ever truly keep up with the never-ending flow, but as I’ve said before, in online marketing persistence is key.

Heck, for any early adopter – be it a person or an industry – perseverance is virtually the only foundation that there is for progress.

2007/10/10 | permalink | comments (2) | trackbacks (0)

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Anthony on The Democratic Alliance's Online Plan

Thanks for the article Kat, and you were spot-on in response to Shaun: my resources comment was not so much about being able to afford an online presence (most political parties in SA - all the ones you've heard of - have one); it was more about the fact that you need to have the human resources to sustain what you initiate. As an example, we started SA Today in response to ANC Today, and we've sustained it week in and week out (as has the ANC, even if its President has decided not to continue where his predecessor left off). Both the ID and the IFP have started similar initiatives, but they find it difficult to sustain, so it ends up being occasional, rather than weekly.
In response to Nic, providing strong principled opposition and defence of the constitution is a key part of the DA's brand, and one of the key things our supporters and potential supporters want from us. But the second important thing potential DA voters want (most important for many) is for us to offer solutions to the country's problems. We do that through a comprehensive policy platform which is effectively a manifesto of what we undertake to do if elected to government. That doesn't mean we don't recognise the enormity of the challenge ahead of us.
Kat on Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?

@Hilary, you can actually already order a hard copy directly from the website, just follow this link www.quirk.biz/emarketingtextbook/buy
we'll definitely let you know when it's in book shops as well though :)
@mike Less tree killing is always a good idea. The cd idea is intriguing, and would probably be great for people who have limited connectivity but are keen to learn.
Hilary Cross on Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?

Hi Kat, please let us know when the hard copy is out, I'd definatley like to purchase one for myself.
Thanks,
Hilary
Mike Metelerkamp on Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?

Kat, this is proving to be quite a mind bender...
How about creating those mini cd's and trying to get them inserted into some marketing/business/IT text books - or give them to universities to hand out in lectures?
Really cheap and less tree killing :)
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Chasing the Good Chase

by Carlos Menezes

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