Be the change you want to see
by Carlos Menezes
So I’m sitting here struggling to write this post. And it’s annoying me. A lot.
I always want to write about environmental issues on a personal blog, but I never manage to pencil it into my day. So today’s Blog Action Day should have provided the perfect opportunity for me to pour my brain and heart out onto your screens.
Where I’m struggling though, is to come up with something original that hasn’t been written about a hundred times over. There’s a plethora of information on the web relating to the environment. Why would anything that I have to say make a significant impact?
We all get dozens of emails from our friends, we see all of the various award winning adverts and virals – for anybody reading this right now, awareness is not an issue.
But a blog or a personally written email does have a unique voice and lets the author’s personality come through. We are not lacking in resources to tackle the environmental problems facing us.
Kofi Annan has a quote that I really like: “We have the means and the capacity to deal with our problems, if only we can find the political will.” This is something that I feel can be applied across the board. Not just to politicians, but to us in all of our roles – be it that of a corporate executive, activist or consumer.
Yes, making a difference is not always going to be as clear cut as boycotting the petrol station down the road on a specific day of the week. But there are small things that can be done.
We hear about them a million times every day; recycle, save electricity, don’t waste water, etc. And yet we don’t adhere to them anywhere near as much as we could.
Awareness is not an issue. Motivation is.
Being seen by a friend taking a crate full of empty beer bottles to be recycled can inspire him to adopt a similar lifestyle. Take a look at how hybrid cars have become a symbol for celebrities around the world, and how that is stimulating demand (the fact that these celebrities still drive their gas-guzzlers on the weekends is a separate issue).
Looking after the environment and adopting a supporting lifestyle is no longer the exclusive domain of hippies. It is something everyone can get involved in at virtually no cost to themselves.
We just have to get over our current inertia and integrate the changes we want to see into our everyday lives.
Subscribe
Rss to Email
Get our latest blog posts delivered straight to your inbox.
eMarketing News
Subscribe to our fortnightly newsletter which is packed with interesting eMarketing news, views and other quirky titbits.
July
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
Archives
Categories
- General (491)
- PPC & Affiliates (22)
- Search Engine Marketing (80)
- WebPR (37)
- Online Reputation Management (26)
- Email Marketing (7)
- Design (14)
- Viral Marketing (153)
- Conversion Optimisation (12)
- Website Development (31)
- Industry Events (51)
- Quirky Stuff (79)
- Social Media (76)
- Work at Quirk (3)
- Friday Fact Box (5)
- Interviews (5)
Recent Posts
- Buy the eMarketing Textbook Online Now
- Facebook Connect -"Holy Cr*p This Changes Everything"
- Hi, I'm Craig, the New SEO Analyst At Quirk.
- Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?
- 6 Ways to Get Yourself an eMarketing eDucation
Recent Comments
- Australian Mortgage broker on Peer-to-peer lending or social loan sharks?
- Anthony on The Democratic Alliance's Online Plan
- Kat on Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?
- Hilary Cross on Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?
- Mike Metelerkamp on Can You Put the eMarketing Textbook in the Hands of Someone Who Needs It?
More photos of the QuirkStars At Play
Name:
Friends of Quirk
Websites:
www.quirk.biz
